Case study NRL

The Brief

We were tasked by the NRL to develop a YouTube strategy for its 2020 season to help take the game to a global audience. A key focus of the plan focused on increasing the publishing frequency of their channel to draw in new subscribers. Content streams included Highlights, Player Profiles, Compilations and Full-Length Match Live Streams. As part of the Content Creation process, our team also created original Player Highlights and End of Season compilations.